About

Reach Canada's most popular medium

Owned and operated by Newspapers Canada, the Community Content press release service offers access to over 1,100 newspapers from all parts of the country in both official languages. Your message has the potential to reach millions of readers weekly. 71 per cent of Canadians read their community newspaper — make sure that your message is heard.

Recent results from the ComBase. NADbank and StatHebdo readership studies show that community, daily and ethnocultural newspapers have a wider issue-reach than any other medium. The editors of over 1,100 newspapers are subscribed to Community Content, and your message gets delivered right to their e-mail inbox from a source they trust. As well, the Community Content archive gives publishers and editors immediate on-line access to your message for at least one year. Newspapers Canada is the definitive voice of the newspaper industry in Canada. This dynamic and thriving industry delivers a combined weekly circulation of over 39 million copies.

Contact us for more information:

To place an order and for technical support:
Phillip Roh
416-923-3567 x321
proh@newspaperscanada.ca
 

3 Steps

After we've set up your account, there are 3 basic steps to submitting an item for distribution:

  1. Choose your content
    Decide what you would like to distribute, and create the content. The Community Content service distributes all kinds of content, including:
    • Press releases
    • Matte stories
    • Backgrounders
    • Media advisories
    • Images
    • Public Service Announcements
    • Free-for-use content
  2. Choose your audience
    The Community Content service offers distribution by email and/or fax, in English and/or French, to our national list or targeted. The most common distribution choice is national English email, but we can discuss your needs, and your budget, to design the most successful campaign to target your audience of newspaper publishers and editors.
  3. You provide the content. We do the rest.
    Once you have created your content and selected your audience, send us the content and we'll do the rest. We distribute your content as soon as possible, usually the same day, with a 2-business day response guarantee. You will receive a confirmation email that your content has been distributed, and you will be sent an invoice. First-time users of the service must pre-pay to establish credit. 
 

Rates

   
National Distribution Rate  
Media Advisory $99  
Media Release
(press releases, matte stories, etc.)
$249  
Backgrounder
(must be in combination
with a Media Release)
$149  
 

Details

   
  • All distributions include both English and French.
  • Only basic formatting will be retained.
  • Attachments / graphics cost $50 per file.
  • Distribution includes free electronic posting at www.communitycontent.ca. Content is available online for at least one year. Electronic posting alone at www.communitycontent.ca may be requested at $50 per article.
  • Frequency discounts are available and apply in conjunction with other Newspapers Canada communications vehicles such as sponsoring the INK+BEYOND national newspaper industry conference.
  • Contact us for more information and specific rates for frequency discounts or regional targeted content.
 

Website Banner Advertising

You may also further promote your content by purchasing banner advertising on the Community Content and Newspapers Canada websites. For details contact Jessica Napier at 416-923-3567 x324 or jnapier@newspaperscanada.ca.