(March 10, 2011) -- Beef Information Centre (BIC) and Dietitians of Canada (DC) have collaborated for the upcoming national Nutrition Month campaign with some impressive results.

Canadian Agricultural Safety Week, March 13 – 19, 2011

by Theresa Whalen
CFA Farm Safety Consultant (652 words)

To simplify your brunch menu, Canadian chef Amy Snider Whitson suggests delicious pepper cups, cooked evenly and quickly using Inverter technology available in Panasonic microwaves. By replacing high-fat pastry with colourful peppers, this quiche-style recipe is as nutritious as it is eye-catching. Serve the peppers with glazed peameal bacon, fresh fruit and warm, whole-grain breads, for an easy, elegant brunch.

According to recent Canada Bread Survey, only 10% of Canadians get enough grain products in our diet. The worst part? Most of us think we’re getting too much. Canada’s Food Guide recommends eating six to eight servings of grains – such as bread, rice and oats – for a healthy diet; and that at least half be whole grains

Look no further than fish for proof that nutrition can go hand-in-hand with taste and convenience. Fish is a tasty and convenient way to serve up nutritious meals that align with Canada’s Food Guide recommendations.

In addition to being rich in healthy omega-3 fatty acids, fish and seafood provide a number of important nutritional benefits. Health Canada recommends eating at least two servings of fish or seafood each week. Unfortunately, not even half of Canadian adults do, with children consuming even less.

Calgary, AB-(November 1, 2010) – Stonefire Grill, a fast-casual dining chain in southern California, is now the first restaurant chain in the United States to actively promote Canadian beef.

Working with the Beef Information Centre (BIC), Stonefire Grill offers a Canadian tri tip on its menu, and has added the Canadian beef brand mark to their marketing materials.

FOR IMMEDIATE RELEASE

Calgary, AB – (September 14, 2010) – The Beef Information Centre (BIC) has released a series of safe food handling videos for consumers.

The ‘Food TLC’ series takes a food safety management system approach to food safety at home by following food from the grocery store, to preparation, cooking, storing and reheating. The series of stories is told by ‘Marissa the Meat Maven’ an animated character who conveys the messages in a consumer-friendly way while keeping the videos fun and engaging.

The nutrient-richness of Canadian beef is recognized by dietitians across the country, and the Beef Information Centre (BIC) is key to ensuring these health professionals are provided with factual based information.

Recently, BIC introduced the Nutrient-Rich Advertorial Series in the Canadian Journal of Dietetic Practice and Research, which is distributed to 6,200 registered dietitians across Canada. The first advertorial was published in the spring 2010 edition, while the second advertorial is scheduled for the fall 2010 edition.

By Dr. David Butler-Jones MD, Chief Public Health Officer of Canada

Each year, the arrival of summer is synonymous with spending increased time outside. For many of us, these months mean sharing moments with family and friends, and when it comes to entertaining, nothing compares to sitting around a picnic table or grilling on the barbeque!

FOR IMMEDIATE RELEASE

May 2010 – The Beef Information Centre (BIC) is partnering with Arby’s Canada to communicate positive nutrition messaging about Canadian beef.

Arby’s is a national quick-service restaurant chain with a focus on fresh roast beef sandwiches. This promotion runs May through June at 120 locations across Canada.