Food and Nutrition
FOR IMMEDIATE RELEASE
A founding member of the Canadian Partnership for Consumer Food Safety Education, the Beef Information Centre (BIC) ensures consumers of Canadian beef have access to tools necessary to keep their food safe.
Food safety education initiatives delivered by the Partnership help Canadian consumers understand their role in food safety. These initiatives raise awareness and provide consumers with knowledge and tools to handle food, including Canadian beef, safely.
Beef Producers: Stewards of the land, for now and for the future
April 2010 – For most of us Earth Day comes just once a year. Sure we recycle, turn lights out when leaving a room, use cold water to do our laundry and other such things in the name of conservation. But how many of us think about our direct impact on the land as part of our daily lives? How many people do you know whose livelihood, and that of future generations, is directly affected by how they do their jobs every day?
The Beef Information Centre (BIC) has partnered with Costco Canada to launch a premium beef program that features only Canada Prime beef.
Canada Prime is the highest grade of beef Canada has to offer. Selected for most marbling, Canada Prime provides outstanding flavour, juiciness and tenderness. Less than two per cent of all Canadian graded beef in 2008 qualified to be of Canada Prime level.
Calgary, AB – (April 2, 2010) – The Beef Information Centre (BIC) has launched five new podcasts as part of its Nutricast Radio series. Three of the podcasts are geared to consumers and focus on including nutrient-rich Canadian beef as part of a balanced diet. Two additional podcasts are geared to health professionals.
This innovative program was developed in collaboration with registered dietitians, leading scientists, and the Heart and Stroke Foundation of Canada’s Health Check program.
By Dr. David Butler-Jones MD, Chief Public Health Officer of Canada
With the 2010 Olympic and Paralympic Winter Games in Vancouver just a matter of weeks away, many of us are already planning our television-viewing schedules to ensure we don’t miss any of our favourite events or athletes. Yet, while our athletes are striving to reach gold, the majority of Canadians are not active enough for good health. With obesity rates at an all-time high, the importance of daily physical activity and healthy eating cannot be stressed enough.
Calgary, AB – (November 16, 2009) – The Beef Information Centre (BIC) has developed a strong alliance with McDonald’s Canada, partnering on a number of promotional initiatives nationwide – all designed to drive commitment to Canadian beef. This is especially timely in light of an email hoax spreading false information about McDonald’s Canada’s beef sourcing practices.
Interested in putting a sweet twist on your holiday entertaining this season? Mix it up by preparing a classic favourite like the original chocolate chip cookie or by revamping a familiar holiday treat using new ingredients. Give it a try with these delicious recipes courtesy of Nestlé Toll House.
Original Nestlé Toll House Chocolate Chip Cookies
Satisfy those cravings for traditional, home-baked comfort food this holiday with the first chocolate chip cookie recipe ever created.
HOCKEY SUPERSTAR SIDNEY CROSBY TEAMS UP WITH KELLOGG'S TO EDUCATE CANADIANS ON SCORING THE BODY BENEFITS OF FIBRE
Hockey superstar Sidney Crosby is giving Canadians a glimpse of what's under his jersey to encourage them to eat more fibre (see attached photo). The acclaimed athlete and 2009 Stanley Cup champion is teaming up with Kellogg's to educate Canadians on scoring the body benefits of fibre after learning that Canadians are not making the grade when it comes to fibre consumption.
By Michael P. Clive
Recently I got a call from my friends at Clover Leaf and they had a big question: "Do you think you could re-invent fast food?" While pondering this question the other shoe dropped: "Can you do it using our tuna, salmon and flavoured tuna products, limit the number of ingredients to five, and get each recipe on the table in five minutes?" Interesting challenge, and I was certainly willing to give it a try, although I quickly realized they were asking for more than a new way to whip up a regular old tuna melt.
Calgary, AB – (August 18, 2009) – As part of its effort to maximize the value of Canadian beef, the Beef Information Centre (BIC) has helped develop new beef packaging options for both retail and foodservice.
Flexible retort pouch packaging provides a significant opportunity to add value to beef and strengthen beef’s position in the ready-to-serve market.